R1 Eventi creates custom formats for companies, brands, and premium settings, developing high-value experiences, content, and communication.
Led by the experience of Riccardo Ronchi – driver, instructor and presenter for product launches – R1 Eventi supports hospitality venues, teams, drivers, companies and private clients in the development of curated and distinctive projects.
Our work is born from the meeting between the automotive world, lifestyle and storytelling: from experiences in iconic locations to hospitality projects on Lake Como, through to content and communication for brands and realities connected to the world of motors.
Video, storytelling, visual and graphics are an integral part of the formats we build: tools designed to give identity, continuity and value to every project.
Every idea is developed with attention, vision and consistency, becoming an experience to live and a story to communicate.




