R1 caters to companies and individuals who aim for excellence. Our driving experiences and tailor-made activities develop a winning mindset, creating competitive and stimulating environments where challenges become the driving force for continuous growth.

Every experience is designed to combine the adrenaline of competition with a strong sense of belonging, strengthening cohesion and collaboration.

The goal? High-impact events that turn every challenge into an opportunity to build strong bonds and achieve success.

Our driving experiences - ranging from coaching on GT and Formula cars to simulations of sportive, safe, and eco-friendly driving, as well as on snow and ice - represent the pinnacle of excellence in the field.

Each format is meticulously crafted to offer an unforgettable experience that goes beyond entertainment, aiming to transform every event into a platform for personal and professional growth.

Whether you are a company or an individual, our goal is to ensure a tailor-made, innovative experience that leaves a lasting impact.